Author Archives: aroper1

The concept from class that I chose was political advertising. Political advertising is communications that appear in pamphlets, circulars, fliers, social media, billboards or other signs, bumper stickers, or similar forms of written communication. The goal of it is to means of mass communication, used for the purpose of appealing, directly or indirectly, for votesContinue reading “Let’s dive into Political Advertising and Ross Perot.”

The research topic I would like to examine is how has advertising changed over time. I will carry out the research by examining ads from different time periods, comparing them, and contrasting them. I will also be able to determine the different concepts that were being used in ads and if they changed. We canContinue reading “Changes in advertising”

Over the course of the semester, we have discussed many public relation initiatives. Two that I want to look at specifically are the Mr. Peanut and The Aldi’s campaign. The Mr. Peanut campaign was a very interesting one because it analyzed Public Relations in a very emotional time. The Mr. Peanut article discussed posting anContinue reading “Wrapping things up!”

Zion Coffee Co, did a great job executing an advertising plan during this pandemic. It is so important for companies to reach out to their audiences in time like this. Zion Coffee Co, decided to use their one location that takes online orders to give out coffee to all of our essential workers during thisContinue reading “Zion Coffee Co takes on COVID 19”

Ethical Public Relations and strategic social media practices are very important when engaging with an audience on social platforms. Ethics is simply knowing that thin line between what is right and what is wrong. However, when it comes to social media/online presence many people have some problems drawing the line. Typing behind a screen mayContinue reading “Frozen Meat and Science???”

“How Five Working Parents Are Getting Through Each Day,” was a very enjoyable article to read. I found myself getting lost in the tones of this feature story; it was honestly amazing. Each story has its own unique voice while reading. This feature was different from any others that I read or wrote, this gaveContinue reading “All About Working Parents!”

The Hy-Vee’s developed a new press release regarding additional changes to store equipment and procedures to further protect employees and customers. Pyramid structure is very important in releases. The basic structure of one may include, the first and second paragraphs of the inverted pyramid will have all the facts. It may also have some supportingContinue reading “Hy-Vee Addresses COVID-19”

The PRSA Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations. Those values include advocacy, honesty, loyalty, professionalism and objectivity. PRSA suggested 5 guidelines for carrying out responses to this tragedy; humanize the message, convey empathy, reinforce organizational values, tell the truth, and toContinue reading “Hy-Vee ‘s Response to Corona (COVID-19)”

Public Relations is simply developing a relationship with the public that will benefit them both the company and its audience. There are few major components. With public relations primary goal being to persuade the public’s opinion it’s very important to know who your target audience is. When you understand your target audience you will beContinue reading “Wait a minute…. What did we learn?”

Ethical public relations is very important in regards to a company. They can gain the public’s trust, keep the loyalty of employees, and can lead to bigger opportunities for the public. The PRSA Ethical Code includes values such as advocacy, fairness, loyalty, and even advocacy. Tackling the Blues is a program derived from the DepartmentContinue reading “It’s way more than football”