The research topic I would like to examine is how has advertising changed over time. I will carry out the research by examining ads from different time periods, comparing them, and contrasting them. I will also be able to determine the different concepts that were being used in ads and if they changed. We can discuss magazine advertising, advertising to vulnerable consumers, consumer culture, and even political ads.
There are a lot of lessons that we previously discussed that I can tie into the research. Advertisement is one of the most vital aspects of a business. It’s a personal and direct connection between a company and consumer. There has been a drastic change in the way that companies decide to advertise their products.
The evolution of advertising has experienced some really huge milestones over the years. I believe it’s important to understand the different ways things have changed and why. Many of the new techniques that we use in advertising are presented in our readings, discussions, and lectures from class. Advertising has played a major role in society and everyday life.
As technology advances, the way advertisements are being created and presented to us advances as well. The question at hand, remains is the change for the better or worse for it’s audience? It will be examined during the research as well. We have come a long way from newspaper ads and television commercials, we have made some major changes. It’s important to analyze what has changed.
The changes in advertising are important to know and understand because it allows consumers to understand what strategies are being used on them to purchase a product, it will help consumers make better buyer decisions after watching an advertisement, and it would also help. Analyzing advertisements can also help adults and children understand the difference between genuine and false advertisements. After doing research about the differences in advertisements, consumers would be able to benefit from the information tremendously. I believe this research would be very vital to society. I could even so far as including a timeline for the differences. Advertising is a very important topic.
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