Zion Coffee Co, did a great job executing an advertising plan during this pandemic. It is so important for companies to reach out to their audiences in time like this. Zion Coffee Co, decided to use their one location that takes online orders to give out coffee to all of our essential workers during this pandemic. This helps them have a positive relationship with their audience because it shows them that they care. It highlighted the importance of sticking together during hard times and giving back to those who are helping out during them time. It was a great act of kindness and selfless and would not go unnoticed to those workers or their audience. One of the most important aspects is to be able to connect to the target audience. This move not only showed Zion Coffee Co’s audience that they have a strong relationship with their audience but it also showed that they intend on keeping it.
This initiative and coverage really promoted the growth of their relationship and affected it in a very positive manner. They have so many different photos, showing the appreciation and dedication they have to their audience during this time. Their entire Instagram is full of support and all of the photos are promoting the idea of social distance and safety. After looking through Zion Coffee Co Instagram, I saw a lot of the post giving brief explanations of how they have been feeling about CoronaVirus. I think this would be a great way to include owned media. The Zin Coffee Co can allow its users to display a photo of their followers, giving a brief testimony of how the Virus has been affecting their lives and also how they have been able to get through this pandemic.
Providing a photo will allow the user to give a vivid description of how the user’s testimony and will help provide a more emotional appeal to their audience. That is a great way to keep the audience very interactive and engaged on the platform. I found it very intriguing to read and learn about the experiences of others. It also allows you to even pass around new tips, information, and ideas about the pandemic. With COVID 19 raising so much awareness and issues globally this will be a great way to gain new followers and keep the ones that they already have active. Zion Coffee Co, has been making some very impactful moves on Instagram and should keep up the great work.
Blog it Up! 