Ethical Public Relations and strategic social media practices are very important when engaging with an audience on social platforms. Ethics is simply knowing that thin line between what is right and what is wrong. However, when it comes to social media/online presence many people have some problems drawing the line. Typing behind a screen may make some feel as if ethics are not important while typing but this is not true.
Social media is becoming more and more important and legit in businesses so the posts that are being uploaded are very important. Social media is all about creating a relationship with your target audience. Transparency is a key factor in the building of that relationship. It’s very important to be honest with your following, that plays a huge role in the relationship. When you connect with social media you are ultimately joining a community. It is very important to treat those people in your community with kindness and of course, respect.
The content that was posted on, “Steak-umm,” was intended to rationalize messages of both science and scientists. The message came across very strong while reading and had a lot of information to take in. The information was not given in a very professional manner and could have been offensive to not only their audience but their actual community.
Considering the fact that Steak-umm is a public account, their message could reach just about anyone. There were definitely some unprofessonail word usage in the tweets. One of them includes, “unfortunately most data exceptions are promoted with an agenda and propped up by grifters, provocateurs, or useful idiots. “ That kind of language should never be used on a platform.
You can also catch a lot of the company’s sarcasm through wording like such, “how our biases play into our data consumption is vital to curb the spread of incomplete or misleading information that the masses then believe as “facts.” This message really upset some of their audience and you can see that in the comment that they left below. One of them stated, “You’re not, this is a complete misstatement of how science works. “Exceptions” do not “prove” a “rule” they disprove it (and should be called theorem not “rule”) It’s just gobbledygook.”
A lot of them also did not find the source credible especially when speaking on the topic at hand because it is a frozen meat company. This platform did not do a good job getting it’s message across properly at all. This content negatively impacted a lot of it audience and you can see by that all of the negative comments and debates it has risen under it’s thread.
Blog it Up! 