Ethical public relations is very important in regards to a company. They can gain the public’s trust, keep the loyalty of employees, and can lead to bigger opportunities for the public. The PRSA Ethical Code includes values such as advocacy, fairness, loyalty, and even advocacy. Tackling the Blues is a program derived from the Department of Sport and Physical Activity, the Faculty of Education at Edge Hill University, and Everton in the Community. Also known as the official charity of the Everton Football Club.
It fosters a new relationship between the organization and public because Tackling The Blues has set up a program to serve and promote children and young people’s mental, physical and emotional literacy which will also boost their self-esteem in the process. The obvious target that’s benefitting from this program would be the young adults and children that are involved in the program who may not have had this experience before.
This company is seeking young adults and children who are interested in being involved, parents who have children with mental illness, or want to try to prevent it from happening. A target audience that may not be so obvious would be the parent of and children that may not have an illness have seen about the program and have been educated about its mission and purpose. It could also target other that are interested in partnering with a program the promotes children and their health.
Their mission of Everton in the Community is to change lives and bring enjoyment to the community by promoting athletics through the Everton Football Club. Tackling the Blues is not the first program that they have created to provide services to better other lives, they have multiple involvements within their community. It aligns up with this mission because they are using sports to help promote these children’s mental health. They give them various activities and responsibilities that help make a huge impact on not only how they about themselves on the inside but on the outside as well. Which in return will help better their community and the a lot of the lives around them!
Blog it Up! 