Aldi’s Campaign

The Aldi’s campaign was said to be designed to help those who are struggling to save their money. There was even a hashtag created and entitled, “#PoorestDayChallenge to refer to it. This entire idea was unethical because of the reference being made to people who may live in poverty. You have to be very cautious of the language you’re using when making statements to the public. I would improve this by simply obmitting the hashtage. I would not compare saving money to poverty. The campaign could be entitled, “#SavingAtAldi or #TeachingYouHowToSave” anything that’s along those lines and away from anything offensive would be great. The best way for me to guarentee that I’m being ethical is to imagine myself being apart of the public and reading what I said. Putting yourself in another person’s shoes will always help you understand where another person is coming from. According to the PESO model, shared media would be the hashtag that was created and used on the Instagram post. It was an example of paid media because they gave an influencer money to carry out the challenge.Earned media is the impact that the influencer had on the campaign. Lastly, the owned media aspect of this campaign is the inforgraphs and testimonies.